Cassling Partners with Radiaction Medical, Developer of Scatter Radiation Protection System

May 31, 2023—Cassling recently announced it is a new strategic sales agent in various geographic territories across the United States for Radiaction Medical, Ltd., an Israel-based maker of an FDA-cleared advanced radiation-blocking technology. Cassling, which is headquartered in Omaha, Nebraska, is a strategic advisor to health care organizations providing customer-centric imaging and therapeutic technology, services, and solutions.

According to Cassling, the Radiaction system is an advanced technology that proactively blocks radiation at the source, providing head-to-toe radiation protection to the entire interventional team while allowing unencumbered patient care, access, and service.

Radiaction has received 510(k) clearance from the FDA to enable compatibility with certain C-arm machines. As part of an initial agreement, Cassling will offer the system to cardiology lab customers throughout the country.

The Cassling press release explained that as an accessory to existing C-arm imaging equipment, Radiaction blocks > 90% of scatter radiation to the entire room, with up to 97% radiation scatter protection for the physician’s head, according to clinical studies. The device fully encapsulates the imaging x-ray beam and at the touch of a button, the system dynamically deploys or retracts within seconds, accommodating any patient size, imaging angulation, or location while enabling the team to maintain immediate access to their patients throughout the procedure.

Elizabeth Grieger, VP of Growth and Innovation at Cassling, stated in the company’s press release, “Radiaction is a natural fit for a partnership with Cassling. For nearly 40 years, our hospital partners, including interventional suites and catheterization labs that enhance patient outcomes, have trusted us to connect them to state-of-the-art systems.”

Grieger continued, “When we met with Radiaction, we recognized how its technology is truly a revolution in what we can do to protect providers in these settings. I’m excited that we can provide our customers with an advanced solution that is designed to protect the treating physicians, as well as everyone in the procedure room. Radiaction seamlessly integrates into procedural workflow, giving providers the protection they deserve while still enabling them to do their best work for patients.”

Jonathan Yifat, Radiaction Medical’s CEO, added, “When we seek industry partners for a collaborative effort, capabilities are important, but shared corporate values are the best indicator of a productive relationship. Cassling’s deep commitment to improving the workplace experience and safety of frontline health care providers makes them an obvious choice for us. We are especially eager to work with them to introduce the groundbreaking Radiaction technology to Cassling’s customers, to protect and serve the people who care for patients.”