October 14, 2019
SIR Launches Public Awareness Campaign Aimed at Patients and Referring Physicians
October 15, 2019—The Society of Interventional Radiology (SIR) announced the launch of the "Vision to Heal, Together" public awareness campaign intended to build relationships with referrers and educate patients about interventional radiology as a treatment option. The SIR campaign website is visiontoheal.org.
The society’s campaign will focus on four areas—vascular disease, cancer, and men’s health conditions, and women’s health conditions—and how interventional radiologists use imaging guidance to deliver minimally invasive, targeted treatments across the body. It will highlight conditions treated by interventional radiologists including uterine fibroids, pelvic pain, enlarged prostate, acute and chronic venous and arterial diseases, and liver cancer; additionally, interventional radiologists are involved in the management of musculoskeletal pain and cancer-related pain without opioids.
To promote interventional radiology, SIR will leverage a combination of video panel discussions; radio, digital, and social media advertising; sponsored content and website resources. The society is running targeted advertising in four pilot markets—Washington, DC; Rochester, New York; Little Rock, Arkansas; and Portland, Oregon.
In the announcement, SIR President Laura Findeiss, MD, stated, “Because every patient is unique in their medical challenges, it is important for all patients to understand the spectrum of their care options. Some patients may not respond to medical or surgical treatments or may simply wish to understand all their choices, some of which are only offered by interventional radiologists. Often through a multidisciplinary approach, interventional radiologists can work to provide patients with a diagnosis and deliver personalized, cutting-edge, minimally invasive, targeted treatment options for their specific disease or condition.”